High Net Worth Security When Selling Valuables Privately

High Net Worth Security When Selling Valuables Privately

High net worth security when you sell valuables privately

High net worth security is usually built around keeping strangers away from the family and its possessions. Then someone in the household decides to sell a watch, a piece of jewelry, a car or a painting, and invites a stranger to come and look at it. In my experience, private sales are one of the moments when a careful family lowers its guard without noticing, because the stranger has been invited and the conversation is about price, not risk. This month, police in Tennessee and New Jersey described exactly how that can go wrong.

On Friday, October 9, 2026, police in Franklin, Tennessee, responded to a late-night armed robbery at a home that they said was connected to jewelry advertised for sale on Facebook Marketplace. Fox News reported that three suspects fled, were spotted by officers and were taken into custody after a vehicle pursuit, and that the police used the case to warn sellers about bringing strangers to their homes. On October 16, Daily Voice reported that police in Paterson, New Jersey, had arrested a juvenile in connection with the armed robbery of two people trying to sell an iPhone and an expensive watch through an online marketplace. And at the start of the month, Patch reported that police in Banning, California, had arrested a man accused of robbing a social media seller of a gold watch at gunpoint during an arranged meeting in a parking lot.

None of these sellers is a public figure, and the people charged have not been convicted. I am not going to add to what police have said. I am writing about these cases because the pattern is directly relevant to wealthy families: a valuable item, a listing that reaches strangers, a meeting arranged by message and, in at least one case, the meeting at the seller’s home.

This article supports the sections on home security, on burglary around public schedules and on the exposure of the home address in our complete 2026 overview of high net worth security. That pillar piece explains how high net worth security protects the home, the family and its information. Here I want to look closely at one situation it does not cover in depth: selling, showing and handing over valuable things to people you do not know.

If you want to read about criminals who target valuables worn in public, see our piece on personal security for high networth individuals in public, which covers watch robberies on the street. This article deals with the transactions the family chooses to make.

Luxury watch in an open case on a bank meeting room table with two people seen from behind and a security agent nearby

Key takeaways

  • High net worth security should include a rule for private sales: no strangers at the home to view valuables, and handovers at places the family controls or police recommend.
  • In Franklin, police said a late-night armed robbery at a home was connected to jewelry advertised on an online marketplace.
  • Police there urged sellers to meet in public, well-lit places with cameras and other people nearby, and for valuable items to meet at a police facility.
  • Police also advised sellers to limit what they share, including details about their homes, schedules and other valuables.
  • In Banning and Paterson, buyers met sellers by arrangement and, police said, produced handguns and took the items. A meeting arranged by message can be a setup.
  • Listings reveal more than the item. A photograph taken in the home can show its layout, other possessions and sometimes its location.
  • Recommended HNW security teams treat sales, consignments and handovers as planned movements of valuables, with the same discipline as any other.

What police reported this month

I will stay with what police and the publications reporting their statements have said. The suspects are entitled to the presumption of innocence.

Franklin, Tennessee

According to Fox News, officers responded to a home in northeast Franklin just after 11 p.m. on Friday, October 9, and determined that the robbery was connected to jewelry advertised for sale on the platform, citing the Franklin Police Department. The suspects fled but were spotted by responding officers a short time later. A vehicle pursuit followed and all three men were taken into custody. They face charges including aggravated robbery, felony evading and tampering with evidence.

The report noted that Franklin’s city website describes it as “one of the wealthiest cities in one of the wealthiest counties in the United States.” Police urged buyers and sellers to arrange exchanges in public, well-lit locations with other people nearby and surveillance cameras where possible, and for valuable items recommended meeting at a police department or another law enforcement facility. They advised sellers to bring someone along, avoid carrying large amounts of cash and limit the personal information they share, including details about their homes, schedules and other valuables. “If something about the buyer, seller or proposed meeting location does not feel right, cancel the transaction,” the department advised.

Paterson, New Jersey

Daily Voice reported on October 16 that two people trying to sell an iPhone and an expensive watch through an online marketplace had arranged to meet a prospective buyer near Seventh Avenue and East 26th Street during daylight hours on Monday, September 21. In both incidents, police said, the suspect allegedly pulled out a handgun and fled with the items. An investigation by the Paterson Police Department’s Juvenile Unit identified a juvenile suspect, who was arrested on Wednesday, October 14, and charged with three counts of robbery and multiple weapons offenses.

Police reminded residents that the area outside Paterson Police Headquarters is a designated Internet Purchase Exchange Location, a well-lit meeting spot monitored by surveillance cameras around the clock. “People should be able to buy and sell items online without fear of becoming victims of a crime,” Officer in Charge Patrick Murray said.

Banning, California

Patch reported on October 1 that a 19-year-old man had been arrested in connection with an armed robbery that began as an in-person watch sale arranged through social media, according to the Banning Police Department. The victim told police they had met the suspect in a social media sales group about the sale of a gold watch and arranged to meet in the parking lot of a community pool. “During the meeting, the prospective buyer allegedly pulled out a handgun, took the watch and refused to pay before fleeing in a vehicle,” acting Captain Brandon Smith said. Police said the man was wearing the stolen watch when he was arrested and that the firearm allegedly used was recovered. Police recommended conducting transactions in well-lit public areas with surveillance cameras, and said a local police department parking lot can also be used.

Why private sales matter to wealthy families

Families with significant wealth sell things more often than people assume. A collector upgrades a watch. A family clears an estate after a death. A teenager sells a games console and a pair of trainers. A house manager disposes of furniture after a renovation. A car is sold privately because the dealer offered too little. Each of those sales puts a valuable item, and sometimes the family’s address, in front of strangers.

The three cases this month involved jewelry, watches and a phone. In my work, the same logic applies to anything a criminal can carry away and sell: watches, jewelry, handbags, art, collectibles, precious metals, electronics and cars. The risk is not the platform. It is the meeting, and what the seller reveals on the way to it.

High net worth security and the listing

High net worth security starts before the meeting, with the listing itself. Police in Franklin advised sellers to limit the personal information they share, including details about their homes, schedules and other valuables. In practice, a listing can reveal all three without the seller meaning it to.

What a photograph shows

A photograph of a watch on a kitchen counter shows the kitchen. A photograph of a handbag in a dressing room shows the dressing room, the other bags on the shelves and sometimes the view from the window. A photograph of a car in a driveway shows the house, the gate and, often, the street. Image files can also carry location data unless the phone or platform removes it. I recommend that photographs for any sale are taken against a plain background in a neutral place, with location data removed, and that nothing else of value is in the frame.

What the profile shows

Many marketplace and social media profiles show a name, a neighborhood, a photograph and a history of past sales. A buyer who sees that someone has sold several high-value items from the same area has learned a lot. Where a sale is worth doing privately, I suggest it is done through an account that does not identify the family, or better, through a professional intermediary.

What the conversation shows

Buyers ask questions. Some are reasonable: condition, papers, price. Others are not: where do you live, when are you home, do you have anything else, can I come and see it at your house this evening. A seller who answers those questions has told a stranger where valuables are kept and when the house is occupied. Staff and family members who sell items should know which questions they do not answer.

Home security for high net worth individuals: no viewings at the house

The Franklin robbery, according to police, took place at a home. I cannot say how the meeting there was arranged, and the reporting does not say. What I can say is that inviting a stranger to a residence to view a valuable item gives them three things at once: the address, a look inside and a reason to be there.

Home security for high net worth individuals should include a simple rule: no private-sale viewings at any family residence. If an item must be seen before purchase, it is seen somewhere else. That rule protects the family even when the buyer is honest, because an honest buyer can still tell others where they saw a fine watch or a valuable painting, and a dishonest one may return.

The same rule applies to second homes and to properties being prepared for sale. A house manager who lets a stranger in to look at furniture has shown that stranger the alarm panel, the camera positions and the rooms where valuables are kept. Our article on vendor access control for estates covers how to manage people who need to come onto the property for legitimate reasons.

Where the handover should happen

All three police departments gave similar advice: meet in public, well-lit places with cameras and other people around, and for valuable items, at or outside a police facility. Paterson has a designated exchange location outside police headquarters. Banning police said a local police department parking lot can be used. Franklin police recommended a police department or another law enforcement facility for valuable items.

For high-value items, I would go further. A wealthy family does not need to meet a stranger in a car park at all. A watch can be sold through an established dealer or auction house, which carries out its own checks and handles the handover in its own premises. Jewelry can be consigned. Art can be sold through a gallery or auction house. Cars can be sold through a dealer, or the handover can take place at a bank, where payment is confirmed before the keys change hands. These options may cost a commission. They remove the family from the meeting.

When a family member insists on selling privately

Sometimes a family member wants to handle a sale personally. Teenagers and young adults in particular often sell items on their own, through apps their parents do not use. I would rather a family set clear, sensible rules than pretend it does not happen.

  • Never meet a buyer at any family residence, or let a buyer see the home in a photograph.
  • Meet at a police exchange location or another busy, well-lit place with cameras, during the day.
  • Bring another adult. If the item is valuable, tell the family’s security lead in advance.
  • Do not wear or carry other valuables to the meeting.
  • Do not get into the buyer’s car or invite the buyer into yours.
  • Confirm payment before handing over the item, and be wary of buyers who resist a bank or a police location.
  • If anything feels wrong, cancel. As Franklin police put it, if something does not feel right, cancel the transaction.
  • If threatened with a weapon, hand the item over. No watch is worth a life.

Personal security for high networth individuals at the meeting

Personal security for high networth individuals at a sale meeting follows the same logic as any other planned movement. The time and place are agreed in advance, so a criminal can plan too. In Banning, police said the meeting took place in the parking lot of a community pool in the afternoon. In Paterson, police said the victims met the buyer in daylight. Daylight and a public place reduce risk. They do not remove it, because the buyer chose to come armed, according to police.

That is why I prefer the meeting to be somewhere the buyer cannot control and would not want to commit a crime: a police exchange location, a bank, a dealer’s premises. If a principal must attend a meeting personally, a protection agent should be present, should arrive first, should watch the approach and should be ready to end the meeting. The agent’s job is not to negotiate. It is to make sure that the principal leaves with either the money or the item, and safely either way.

Being followed home

A seller who meets a buyer in a public place has not necessarily protected the home. A buyer who is interested in more than the item can follow the seller afterwards, or note the car and its registration. That risk is greater if the seller drove a distinctive vehicle or wore other valuables to the meeting.

I suggest that sellers do not drive straight home after a meeting with a stranger, that they watch for vehicles behind them, and that if they suspect they are being followed they drive to a police station or a busy, lit place and call for help. Our article on home security for high net worth individuals at the arrival covers what happens at the gate and driveway when someone may have followed a family member home.

Cars and the test drive

Selling a car privately raises its own problems. The buyer usually wants to see the car where it is kept, which is often the family’s garage or driveway. They want to drive it, which means getting into a car with a stranger or handing a stranger the keys. And the registration and service records may show the home address.

For valuable cars, I prefer a dealer or a specialist broker who handles viewings at their premises. Where a family does sell privately, the car should be taken to a neutral location for the viewing, a member of staff or the security team should accompany any test drive, the buyer’s identity and driving license should be checked and photographed before the keys are handed over, and the paperwork shown to the buyer should not reveal the home address. Payment should be confirmed by the bank before the car leaves.

Appraisers, valuers and the expert who comes to look

Not every stranger who comes to look at valuables is a buyer. Families selling art, jewelry or collections often invite appraisers, valuers, auction specialists and insurers to the home. The great majority are professionals from established firms. They also see the collection, the rooms where it is kept and the security around it.

I suggest that families confirm any appraiser’s identity through the firm’s main office, not a number the visitor provides, that visits are scheduled through the family office and logged, that the visitor is accompanied throughout, and that photographs taken during the visit are limited to the items being valued. Our article on home security for high net worth individuals at the door covers impostors who claim to be professionals in order to get inside.

Consignment and the chain of custody

Using a dealer or an auction house moves the risk away from the home, but it creates a new question: how does the item get there? A valuable watch carried by a family member to a dealer is, for the duration of the journey, a valuable item in a predictable place. A painting collected by a shipping company is in the hands of people the family has not met.

For high-value items, I recommend specialist secure transport arranged through the auction house or dealer, collection at a time that is not shared beyond the people who need to know it, and a record of who handled the item at each stage. Where a family member insists on carrying a valuable item personally, the journey should be planned like any other movement of valuables, ideally with a second person present.

Shipping a sold item

Sometimes a sale is completed online and the item is shipped. That avoids a meeting, but the shipping label still carries a return address. If the family ships from home, the buyer, and anyone who sees the parcel, learns the address. I suggest that items sold online are shipped from the family office or a commercial shipping location, with a return address that is not a family residence, and that high-value items travel by insured specialist courier rather than standard post.

Signs that a buyer may not be a buyer

The great majority of people who answer a listing are exactly who they say they are. A few are not. In my experience, the warning signs are rarely dramatic. They are small departures from how a genuine buyer behaves, and a seller who knows them can cancel early.

  • The buyer is keen to meet quickly, late in the day or at the seller’s home, and resists a bank, a dealer or a police location.
  • The buyer shows more interest in where the seller lives, when they are home or what else they own than in the item.
  • The buyer agrees to the asking price at once without asking about condition, papers or provenance.
  • The buyer’s profile is new, has no history or does not match the way they write.
  • The buyer wants to bring other people, or arrives with someone who was not mentioned.
  • The meeting place changes at the last minute to somewhere quieter.

Any one of these may have an innocent explanation. Two or three together are a reason to stop. As Franklin police advised, if something about the buyer or the meeting does not feel right, cancel the transaction.

If something goes wrong

If a seller is threatened during a meeting, the priority is to get away safely. Hand over the item. Do not chase the robber or try to recover it. Move to a safe place, call the police and note what you can about the people and the vehicle. In Banning, police said the stolen watch and the firearm allegedly used were recovered when the suspect was arrested, and in Franklin officers caught the suspects after a pursuit. Recovery is police work.

Afterwards, the family should assume that the robbers may know more than the item. If the meeting was arranged through an account that identifies the family, or if the seller was followed, the security team should review the home’s exposure: check the cameras, brief the gate and staff, and watch for anyone showing interest in the property in the days that follow.

Home security for high net worth individuals after a listing reveals too much

Sometimes the damage is done before anyone thinks about security. A photograph taken in the home has been online for weeks, or a family member has already told a buyer where they live. That is not a reason for alarm. It is a reason for a short review.

Home security for high net worth individuals in that situation means removing the listing and photographs where possible, telling the security team what was revealed, checking that the alarm, cameras and gate procedures are working as they should, and briefing staff to report any unusual approaches, deliveries or vehicles. If the listing showed where valuables are kept, it may be worth moving them.

Charity auctions and donated items

Wealthy families often donate valuable items to charity auctions, or buy at them. Those events are usually well run and worthwhile. They also publish catalogs that describe the item, sometimes the donor, and occasionally details that hint at where the item came from. A winning bidder may be named in the room or online.

I suggest that donors ask the charity to list items without identifying the family where possible, that delivery of donated items is handled by the charity or a professional shipper rather than collected from the home, and that winning bidders arrange delivery to the family office or a secure location rather than the residence. These are small requests that charities are used to receiving.

Records, receipts and the paper trail

Every sale leaves paperwork: receipts, certificates, appraisals, shipping records and messages. Those documents prove ownership and value, which is why they are useful to the family. They are also useful to anyone who wants to know what the family owns. I suggest that documents relating to valuable items are kept by the family office, not in the residence, and that copies shared with buyers or intermediaries show no more than the transaction requires.

Staff who sell on the family’s behalf

In many households, the person who actually handles a sale is not a family member. It is the house manager clearing out furniture, the assistant selling a car, the estate manager disposing of items after a renovation or the nanny selling children’s equipment the family no longer needs. Those staff are usually trying to save the family time and money. They may not have been told that a sale is a security event.

I recommend that any sale of family property by staff follows a short written rule: what can be sold, through which channels, who approves it, where buyers may and may not meet, and what information must never be shared. Staff should never give buyers the family’s address, never arrange viewings at the residence and never mention other items in the house. A sale that saves a few hundred dollars and puts a stranger in the driveway is a poor trade.

Estate sales and clearing a home after a death

One of the riskiest sales a family makes is the clearance of a home after a death or a move. Large numbers of items are sold over a short period, often through public estate sales or by inviting dealers into the house. The home is open to strangers for days, the family is grieving or distracted, and buyers can see everything that remains.

For valuable estates, I suggest that items of significant value are removed to secure storage or consigned to an auction house before any public sale, that the sale is run by a professional company with its own security arrangements, that the residence is not opened to the public while family members are living there, and that the alarm codes and access arrangements are changed afterwards. If the property will then sit empty, our article on high net worth security for empty homes and second homes covers the routine that should follow.

Selling the house itself

The same principles apply, at a larger scale, when a family sells a residence. Listing photographs show every room. Virtual tours show the layout in detail. Open houses and private showings bring strangers through the house, often while the family is still living there. I have no specific incident to cite from this month on that point, so I will keep this to general guidance.

I suggest that valuables, documents and anything that identifies the family are removed from view before photographs are taken, that floor plans and tours do not show the safe room, security equipment or the location of the safe, that showings are by appointment with verified buyers accompanied by the agent, and that a member of the family’s security or residential staff is present during showings. Once the house is sold, the new owners should be told what security systems remain, and the family should assume that the listing materials will stay online for years.

When the family is the buyer

The risk runs both ways. A family buying a valuable item privately may be asked to bring cash, to come to an unfamiliar address or to meet late at night. A collector who has posted publicly about what they are looking for may receive approaches from sellers who are not what they seem.

The same rules apply: meet at a dealer, an auction house, a bank or a police exchange location; pay through a method that does not require carrying cash; bring a professional where the value justifies it; and do not tell a stranger where the item will be kept. Police in Franklin advised against carrying large amounts of cash to a transaction. For a wealthy buyer, that advice applies with greater force.

Private security for high net worth family members who sell online

Private security for high net worth family members includes the ones who sell things on apps their parents have never opened. Teenagers and young adults are often confident online and less cautious in person. They may also be selling items that are more valuable than they realize, such as designer clothing, limited trainers, electronics or a watch they were given.

I would not try to forbid it. I would explain the risk plainly, set the rules above, ask them to tell someone before any meeting and offer a better alternative: the family office or a trusted dealer can handle the sale for them. Young people who see the rules as sensible, not suspicious, are much more likely to follow them. Our article on building a security culture in the household covers how to make rules like these part of normal family life.

Close protection for UHNW families during a sale or purchase

Close protection for UHNW families is not usually needed to sell a used sofa. It becomes relevant when the item is valuable, the principal insists on attending, the buyer or seller is unknown or the meeting is in an unfamiliar place. In those cases, a protection agent should be part of the plan from the start.

The agent can check the meeting place in advance, arrive first, watch the approach, make sure the principal does not wear or carry other valuables, keep the meeting short and end it if anything feels wrong. If the meeting goes ahead, the agent watches for anyone following the principal afterwards. The aim is the same as at any other movement: the principal goes, does what they came for and leaves without becoming a target.

Security for UHNW family offices: a sales protocol

Security for UHNW family offices should include a short protocol for the sale and purchase of valuable items. In my experience, family offices already handle the paperwork, the insurance and the payment. The protocol adds the physical side.

  • Valuable items are sold or bought through established intermediaries by default.
  • Where a private sale is approved, the family office checks the buyer or seller as far as possible before any meeting.
  • No viewings or handovers take place at any family residence.
  • Handovers take place at a bank, a dealer, an auction house or a police exchange location.
  • Payment is confirmed before the item changes hands, through a method that does not involve carrying cash.
  • Photographs for any listing are taken in a neutral place, with location data removed.
  • The security lead is told in advance about any meeting involving a valuable item.

Family office high net worth individuals security and the information trail

Family office high net worth individuals security also has to think about what a sale leaves behind. A listing, once posted, may be copied, archived and indexed. Buyers who did not buy still have the photographs and the messages. An auction catalog may describe provenance in a way that points to the family. A car sold privately may still be registered to the home address in records the buyer can see.

I suggest that the family office keeps a record of what has been sold, through which channel and with what information shared, and reviews it as part of the family’s regular check of its public exposure. Where a sale has revealed the home or other valuables, the security team should know, so that it can watch for any follow-up interest in the property.

A hypothetical walk-through: selling a watch

To make this concrete, here is a hypothetical case. It is not a real client and the details are invented.

A principal wants to sell a watch he no longer wears. His adult son offers to list it on a marketplace app, using his own account, with a photograph taken on the desk in the study. Before posting, the son mentions it to the family office, as the household rule requires.

The family office suggests two changes. The photograph is retaken against a plain background in the family office, with location data removed, so that the study, the bookshelf and the window are not in the frame. And the sale is offered first to two established dealers, one of whom makes a fair offer and handles the transaction in its own premises with payment confirmed in advance. The watch never leaves the family’s control until the money has arrived, and no stranger ever learns where the family lives.

If the principal had insisted on a private sale, the family office would have arranged the meeting at a bank, with a member of the protection team present and payment confirmed before the handover. Either way, the decision was made before the listing went up, not after a buyer started asking where the seller lived.

High net worth security services and in-house research and development

Criminals adapt quickly to the ways people buy and sell. Effective high net worth security services keep up. At MSB Protection we run in-house research and development to counter threats to UHNW clients, and part of that work is following how robberies linked to online sales and private transactions are carried out, from the first message to the meeting. We use that research to write the sales protocols and staff guidance we give families, so that the advice reflects current methods rather than old assumptions.

That work does not make private sales risk-free. It helps families decide which sales to make privately, which to hand to professionals and how to handle the meeting when they do choose to attend.

What recommended HNW security teams do about private sales

What recommended HNW security teams do about private sales is treat them as planned movements of valuables. They ask the family to tell them about sales in advance. They help choose the channel and the intermediary. They keep viewings and handovers away from the home. They make sure listings do not reveal the residence or other possessions. They brief staff and young family members on the rules. And, where a principal attends a meeting, they plan it like any other movement, with someone watching the approach and the departure.

Private security for high net worth family members who collect

Some family members are serious collectors: of watches, cars, wine, art, coins or sports memorabilia. Collectors buy and sell often, talk to other collectors, attend fairs and post about their finds. Each of those activities is part of the pleasure of collecting, and each tells other people what the collector owns.

Private security for high net worth family members who collect means helping them enjoy the hobby without broadcasting it. I suggest that collectors use a name or account that does not identify the family when trading, that they do not post photographs of the collection in the home, that fairs and auctions are attended without carrying high-value items unless necessary, and that the collection is stored in a way that does not depend on nobody knowing where it is. A collector who is known in the community as the person with the rare watches should assume that some people who know that are not friends.

What families and family offices can do now

  • Set a household rule: no private-sale viewings or handovers at any family residence.
  • Use established dealers, auction houses and consignment for valuable items.
  • Where a private sale is approved, meet at a bank, dealer or police exchange location.
  • Photograph items for sale in a neutral place, with location data removed.
  • Brief staff and young family members on which questions not to answer.
  • Tell the security lead before any meeting involving a valuable item.
  • Do not wear or carry other valuables to a meeting, and watch for anyone following afterwards.
  • Keep a record of sales and the information they revealed, and review it with your exposure checks.

Frequently asked questions

How does high net worth security apply to selling a watch or jewelry?

Treat the sale as a planned movement of a valuable item. Use an established dealer or auction house where possible, keep viewings and handovers away from the home, and if a private sale goes ahead, meet at a bank or a police exchange location with another adult or a protection agent present.

Is it safe to let a buyer view an item at my home?

I advise against it. A viewing at the home gives a stranger the address, a look inside and a reason to be there. Police in Franklin specifically warned about the risks of bringing strangers to homes when expensive items are involved.

What do police recommend for online sales meetings?

The departments in Franklin, Paterson and Banning all recommended public, well-lit places with cameras, and for valuable items, a police facility or exchange location. Franklin police also advised bringing someone along and limiting personal information about your home and schedule.

What should a seller do if a buyer produces a weapon?

Hand over the item and get to safety. Then call the police. No item is worth a life.

Should a family office be involved in personal sales?

For valuable items, yes. The family office can choose the channel, check the counterparty, arrange a safe handover and make sure the listing does not reveal the home.

Keeping the sale away from the home

The cases in Franklin, Paterson and Banning are still before the courts, and the people charged have not been convicted. What police have said is enough to draw practical lessons: listings for valuable items attract people with other intentions, arranged meetings can be setups, and bringing a stranger to the home with valuables inside is a risk the family does not need to take.

High net worth security should give private sales and purchases the same thought as any other movement of valuables, with a rule against viewings at the home, a preference for professional intermediaries and a plan for any meeting the family chooses to attend. For the wider program around this, including home security, the family office and close protection, read our complete 2026 overview of high net worth security. If you would like help writing a sales protocol for your household, our security assessment can include it, and you can contact us for a confidential conversation.

Sources


About Michael Braun

Michael Braun is a former Special Unit Operator, former Manager at Gavin de Becker & Associates, and Founder & CEO of MSB Protection, an executive protection and residential security firm serving high-net-worth and ultra-high-net-worth clients.

Braun has built his career at the intersection of specialized protective operations, executive protection, residential security, protective intelligence, and security risk management. His experience spans special-unit operations, leadership within Gavin de Becker & Associates, and the development and oversight of private protection programs within demanding UHNW environments.

He has been recognized by The Top 100 Magazine as a leading CEO in the private security field and is the subject of an upcoming Marquis Who’s Who feature highlighting his leadership and contributions to the profession.

Today, Braun is recognized for his work in executive protection, UHNW estate security, residential protection, protective intelligence, adversarial security assessments, and security auditing throughout Beverly Hills and Southern California.

His work focuses on moving private security beyond simply “providing a body” and toward intelligence-led, risk-based protection programs designed to identify vulnerabilities before an adversary can exploit them.


Looking for Executive Protection or Residential Security Services?

If you are a high-net-worth or ultra-high-net-worth individual, family office, estate manager, chief of staff, or executive in Beverly Hills, Los Angeles, Malibu or Southern California, MSB Protection provides executive protection, residential security, 24/7 protection, protective intelligence, medical-readiness planning, and security risk management.

We evaluate the complete security environment, from threat exposure and residential vulnerabilities to personnel, technology, procedures, protective intelligence, and emergency response, and build a program around the risks that actually exist.

Contact us for a confidential consultation or message us at +1 (805) 285-2807.

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